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Effective use of Google Tag Manager (GTM) is crucial for advanced e-commerce tracking. In this guide, we'll walk you through the necessary steps to set up GTM for comprehensive e-commerce data gathering. With precise configuration, you can enhance your analytics and make informed decisions. Let's get started.

1. Creating a GTM Account:

Visit https://tagmanager.google.com/ and register your account (e.g., Holbi).

Provide your website's address for container setup. Accept the service agreement.

Upon registration, you'll receive a GTM code (e.g., GTM-TG63T3S) for installation.

In our case, we set up the container via the admin area on the following page.

It is necessary to indicate the code only like GTM-TG63T3S.

While setting up GTM in the admin area, there is no need to use Google Analytics.

2. Configuring GTM for E-commerce Tracking:

Set up a new TAG in GTM for Google Analytics integration.

Choose Universal Analytics in Tag Configuration

Select Track Type as Page View.
Enable overriding settings in this tag and input your Google Analytics ID (e.g., UA-84506429-1).
Navigate to "More Settings," click on "Ecommerce," choose "True," and activate "Use Data Layer."

Set the trigger as "All Pages" for general information gathering.

Choose either DOM Ready or Window Loaded for E-commerce data transfer.
Avoid selecting multiple types simultaneously.

3. Saving and Activating GTM:

Save the configured settings. The saved configuration will appear in your GTM dashboard.

The possible look of the window after saving.

To activate the container, click on "SUBMIT," provide the necessary details, and then click "PUBLISH."

4. Enabling E-commerce Tracking:

Activate the Ecommerce Tracking module on your website. If both Google Analytics and GTM are active, choose the appropriate option when prompted.

5. Configuring Enhanced Ecommerce:

Enable the option for obtaining enhanced ecommerce data to display comprehensive e-commerce information in Google Analytics.

By following these steps, you've optimized your e-commerce tracking setup, empowering your business with valuable insights. Make sure to regularly monitor your analytics for actionable data that can drive your online strategy. Happy tracking!

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