Google Analytics is a free web analytics service that offers statistics and basic analytical tools for search engine optimization (SEO) and marketing purposes. It is part of the Google Marketing Platform and is accessible to anyone with a Google account.
Who can benefit from Google Analytics?
Google Analytics is highly beneficial for companies with an online presence that want to track their marketing campaigns, including search engine optimization (SEO) and pay-per-click (PPC) efforts. You
get full web analytics with Google Analytics Tools module.
By using Google Analytics, you can gather valuable information about your audience, visitor behavior, traffic patterns, and more. Additionally, you can use
fast data access with data sampling using Google Analytics Tools.
Try the flexibility to
choose free or paid Google Analytics tools versions.
No matter what version you choose, Google Analytics provides invaluable insights into customer interactions with your website. Setting up Google Analytics is all it takes to get started.
Google Tag Manager (GTM) is a tag management system (TMS).
Simplify updating measurement codes and tags using Google Analytics tools
on websites or mobile apps.
How is Google Tag Manager different from Google Analytics?
Google Tag Manager serves as a storage and management tool exclusively for third-party code, lacking reporting or analytical capabilities found in Google Analytics.
On the other hand, Google Analytics is specifically designed for reporting and analysis purposes. It handles conversion tracking goals, filters, and provides various reports such as conversion reports, custom segments, ecommerce sales, time on page, and engagement reports.
What are the benefits of Google Tag Manager?
- Improved website loading speed, depending on the number of tags used.
- Compatibility with non-Google products.
- Flexibility for experimentation and testing of various functionalities.
- Centralized storage for all third-party code.
Preview and debug mode in GTM allows you to identify issues and ensure tags are functioning correctly before making them live. It provides visibility into which tags are firing on a page.
Features:
This module is used in the backend only and its settings can be found under the Modules and Extensions tabs.
Widgets and pages:
No widgets and pages are added to this module.
